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The Art of Attribution: Turning Buying Behavior into Revenue

With an increasing amount of channels and touchpoints, it's getting harder and harder for marketers to create a valuable attribution model. It is essential that marketers are aware of where their...

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Case Study: The Top 5 Lessons from Symantec's MarTech Data Integration

Many organizations struggle to make big data work for them - collecting, organizing and acting on available data proves too much of a challenge for both, small and large, organizations a like. Watch...

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Tag Management Fundamentals for Marketers

The evolution of eCommerce has led web enterprises to rely on Tag Management Systems to solve critical digital marketing challenges. TMS has provided many leading brands with benefits like enhanced...

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Boosting Marketing Agility with Enterprise Data & Tag Management

The ability to rapidly adapt digital touch points to the evolving needs and preferences of target audiences has become a key strategic advantage for leading. Learn how Symantec, Sony Electronics, and...

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Beyond ROI: Showcasing the True Impact of Mobile Marketing

Today, little more than a third of marketers have the budget they need for a comprehensive mobile initiative. The impact of your mobile program will vary but deciphering the full set of benefits -...

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Customer Experience Optimization Report

How to make a shift from visit to visitor? In a nutshell, we must gather and integrate user-level data, then stitch together user profiles − leaving out no device, platform, or touch point. Therein...

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