The Art of Attribution: Turning Buying Behavior into Revenue
With an increasing amount of channels and touchpoints, it's getting harder and harder for marketers to create a valuable attribution model. It is essential that marketers are aware of where their...
View ArticleCase Study: The Top 5 Lessons from Symantec's MarTech Data Integration
Many organizations struggle to make big data work for them - collecting, organizing and acting on available data proves too much of a challenge for both, small and large, organizations a like. Watch...
View ArticleTag Management Fundamentals for Marketers
The evolution of eCommerce has led web enterprises to rely on Tag Management Systems to solve critical digital marketing challenges. TMS has provided many leading brands with benefits like enhanced...
View ArticleBoosting Marketing Agility with Enterprise Data & Tag Management
The ability to rapidly adapt digital touch points to the evolving needs and preferences of target audiences has become a key strategic advantage for leading. Learn how Symantec, Sony Electronics, and...
View ArticleBeyond ROI: Showcasing the True Impact of Mobile Marketing
Today, little more than a third of marketers have the budget they need for a comprehensive mobile initiative. The impact of your mobile program will vary but deciphering the full set of benefits -...
View ArticleCustomer Experience Optimization Report
How to make a shift from visit to visitor? In a nutshell, we must gather and integrate user-level data, then stitch together user profiles − leaving out no device, platform, or touch point. Therein...
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